Rank Math General Settings | SEO

Rank Math SEO Social

In this tutorial, we are going to learn about the General Settings in Rank Math. The General Settings contain the settings that affect the overall SEO efforts of your website and your links, images, and many other things.

That is why it is important to understand what the General Settings are, what they do, and how to configure them for the best results.

Let us begin.

You can reach Rank Math’s General settings through the WordPress menu. Hover over the Rank Math’s menu entry, and from the options that appear, select the General Settings.

Open Rank Math General Settings

Once you’re there, you’ll notice that the General Settings are divided into many other settings or sections. This is to help find the exact setting you’re looking for, faster.

all the sections in the general settings

To find settings, you can use the sections on the left, and we’ve also included a handy search bar, which is even faster if you know what you’re looking for. Here is how it works.

rank math settings search demonstration

Anyways, you should use the method you prefer. And if any of the settings discussed in this article isn’t available on your screen, then check if you’re using the Advanced Mode of Rank Math, as some of the settings are available only in the Advanced Mode. Here are all the settings in the General Settings of Rank Math.

Contents hide

You can click any of the links to be taken to that section of the settings easily.

Let us get started with the Links section.

As you probably have guessed by now, the Links section has all the settings that modify the behaviour of links on your website. Here are all the settings you’d find in the Links section.

all the settings in the links section

Let us understand each of the settings.

By default, your category archives will include the “category” base on the URL. For example, if you have an SEO category, then the archive page would look like this:


If you enable this option, Rank Math will strip the “category” part of the URL and make the URL shorter. So, the URL will become:


This option only affects the aesthetics, and there is no research or evidence to show that removing the category from the URL helps your SEO in any way. However, it does make the URL shorter and more appealing. The choice is yours, if you like shorter URLs, then enable this option.

strip category base

Enabling this setting redirects the URLs of your attachment pages to the post that are used in. For example, let us take a post with the URL yourwebsite.com/post-with-image. Let us assume that the post has an image with the name some-image-with-filename.jpg.

Now, the attachment URL of the image would be similar to yourwebsite.com/post-with-image/some-image-with-filename/.

If you enable this option, then if anyone (even search engines) try to access the image with the URL.


They will be redirected to the post with the URL yourwebsite.com/post-with-image.

Doing this might seem insignificant, but it has plenty of SEO benefits, including distributing the SEO value of the links that your images and other attachments build over time. For those reasons, we recommend that you enable this setting.

redirect attachements

Images and attachments that are not associated with any post on your website are called orphan media. In the section above, you chose whether you want to redirect attachment URLs to the post that contained them, but what about the attachments that do not have any posts attached to them?

That is where this setting comes into the picture. Here you can enter the URL where you’d like the URLs of Orphan Media to be redirected to. The preferred setting is your homepage URL.

redirect orphan media

This option automatically no-follows external URLs on all your posts, preserving the SEO of your website. We recommend that you enable this setting only if all external links on your website are affiliate links or sponsored links. You can also take advantage of the exclusion and inclusion lists to select nofollow or follow for certain domains.

nofollow external links

This option works similar to the NoFollow External Links option above, but this option no-follows any external links to images. We recommend that you enable this setting.

nofollow image file links

This setting works in conjunction with the NoFollow External Links option listed above and acts as a blacklist for domains. Simply put, links from your website to any domains that you enter in this section will always be nofollowed.

nofollow domains

This option also works in conjunction with the NoFollow External Links option, but it acts as a whitelist instead. It means that links from your website to any of the domains you enter in this section will be followed.

nofollow exclude domains

Rank Math has 3 sections to manage the link properties of external links.

  • NoFollow External Links
  • NoFollow Domains
  • NoFollow Exclude Domains

This has been done to give you the maximum amount of control over your links. However, it can be a little confusing to understand exactly how it works. Here is a breakdown of different scenarios which will help you understand how the 3 settings work together.

In this case, the NoFollow Domains and NoFollow Exclude Domains sections can be ignored, as they will have no effect, even if you add domains to either of the sections.

what happens if nofollow external links are off

In this case, there are again 2 possibilities.

  • NoFollow Domains is Blank: In this case, all external links will be no-followed, except for the domains that are included in the NoFollow Exclude Domains section.
  • NoFollow Domains has domains listed: In this case, only the links to the domains listed in the NoFollow Domains will be no-followed, rest of the links will be followed. In this case, the NoFollow Exclude Domains section holds no weight.

To explain simply, if you disable the NoFollow External Links setting, then links will keep working for you as normal. By default, all links would be created followed, and you would have to manually nofollow them.

However, if you enable the NoFollow External Links section, then all external links will be no-followed. You can then use the NoFollow Domains (Blacklist) or the NoFollow Exclude Domains (Whitelist) to narrow the domains you want to nofollow. Note that you can either use the blacklist or the whitelist to manage external links, but you cannot use them at the same time.

This option applies the target = "_blank” attribute to external links, which opens them in new tabs or windows. We recommend that you enable this setting.

open external links in a new window

Sometimes, affiliates need to differentiate cloaked links from regular internal links. Traditionally, all links with your domain as prefixes are counted as internal links. This causes problems when you wish to nofollow all external links, but automation tools skip cloaked links thinking they are internal links.

With this link prefix option, you can choose the URL base for your cloaked links so Rank Math can automatically count them as outgoing links and apply nofollow/open-in-new-tab to them if the option is enabled via Rank Math.

If you are using domain.com/go/ as the base for cloaked URLs, then enter /go/ like in this screenshot:


This concludes the Links section of the General Settings in Rank Math. Let us move on to the next section on the list, the Breadcrumbs section.

Breadcrumbs are navigational elements that let users understand where they are on a certain website and also help them navigate the website in an easy-to-understand manner.

In simple terms, they can be compared to “You’re here” signs in large parks, as they both achieve similar things.

Here is an example of how breadcrumbs appear on a website.

Breadcrumbs example

Yes, these are breadcrumbs from the article you’re reading right now.

The Breadcrumbs setting in Rank Math lets you configure Breadcrumbs. When you open this section, you’ll only see one setting.

default options in the breadcrumbs section

That’s because Breadcrumbs are turned off, and there is no need to show any of the other settings. Once you enabled breadcrumbs, all the other settings will appear on the screen.

all option in breadcrumbs expanded

Let us understand each of the options one by one.

This setting enables breadcrumbs on your website. Breadcrumbs help users navigate your website and also helps search engines index your content efficiently. We recommend that you enable this setting.

enable breadcrumbs function

Once you’ve enabled the breadcrumbs function, you’d need to add the code snippet/shortcode to your website for the breadcrumbs to display on the frontend.

This option helps you set a Separator Character for your breadcrumbs. There are many options available, so choose the one you prefer. You can also set a custom separator character by typing it in the last field.

choose separator character

You might have missed it, but guess which separator character are we using?

Breadcrumb with post title

If you want your homepage to be included in the breadcrumbs, enable this option. This is more of personal preference, but we’ve seen most websites do include the homepage in their breadcrumbs.

show homepage link

If you enable the Homepage Link, 2 new settings will pop up under it.

Here you can configure what label to give the homepage of your website. All you have to do is type in the label that you want to assign to your homepage.

homepage label

For example, we have included the homepage link in our breadcrumbs, and the label we’ve assigned is home.

Home position in breadcrumbs

This option lets you configure where will the homepage link take the visitor. This is particularly useful when you have many sections of your website like a blog, a store, or others. Using this option, you can configure the breadcrumb to take your visitor anywhere you prefer.

homepage link

If you’d like to add a prefix before your breadcrumbs, you can use this option to do so. Popular options would be to add “You are here”, “Navigation”, “Index”, etc.

prefix breadcrumb

This option lets you set a breadcrumb format for the archive pages. You can customize it completely, but we recommend that you don’t remove the “%s” from it, as it represents the taxonomy.

archive format

This option lets you set a breadcrumb format for search result pages. Popular options are, “You searched for”, “Here is what I found for”, etc. We would recommend that you don’t remove the “%s” from the field.

search results format

This option lets you set a breadcrumb format for your 404 pages.

404 label

2.10 Hide Post Title

Enabling this option lets you hide the title of the post from the breadcrumb.

hide post title

For example, here is the breadcrumb of one of our articles with the title.

basic breadcrumb with all options

If you enable this setting, the breadcrumb will change to:

breadcrumb example without post title

This option enables ancestor categories in the breadcrumbs. What it does is that if your current post is part of a child category, then the breadcrumb will include the parent categories as well. We recommend that you keep this disabled to keep your breadcrumbs small and precise.

breadcrumb example without post title

If you use any other taxonomy other than categories, then you can use this option to enable or disable the inclusion of the taxonomy in the breadcrumb. Our recommended setting is “Off”.

hide taxonomy name

If you wanted to display your Blog page in Breadcrumb, then you can enable this option. This is more of your personal preference.

Show Blog page in Breadcrumb

This covers all the settings in the Breadcrumbs section. Let us move on to the next section, the Images.

When you open the Images section, you’ll notice the settings as shown below:

all settings in images

Let us explore each of the settings.

Enabling this setting will add Alt Attributes to all the images that do not have their alt text set. Since the alt text is valuable to search engines in understanding your images, we recommend that you enable this setting.

add a missing Alt attribute

If you’ve enabled the Add missing Alt Attribute option, the next question is, how does Rank Math know what an image is about? Actually, Rank Math does not know, and it relies on you to help answer the question with the Alt Attribute Format.

The Alt Attribute Format helps you create a pre-defined format that will be used to create alt text for images. Instead of relying on generic names, Rank Math lets you use the supported variables to create a useful format.

alt attribute format options-min

Selecting a variable will update the live preview below it, which will help you understand how the final alt text will be.

alt attribute format live preview

This option automatically adds the Title attributes to the images without a title. A title also helps search engines understand your images better, and we recommend that you enable this setting.

add missing title attributes

The Title Attribute Format option works similar to the Alt Attribute format, the only difference being that it helps define a format to create the image’s title. Use the variables and live preview to create a format.

title attribute format

Add Missing Image Caption automatically adds a caption for all the images. Enable this option to add the captions to the images.

add missing image caption

This option would be visible only if you had enabled the previous option Add Missing Image Caption. The Caption format helps to define the format used for the new captions. Use the variables and live preview to create a format.

Caption Format

The option Add Missing Image Description will let you add a description to the images that do not have any description set. Image description helps the search engines to understand the image better.

add a missing image description

Description format works similar to Caption format, and the only difference is that it helps to define format for the new descriptions. Use the variables to create the format. Again, this option would be visible only if you had enabled the previous option Add missing image description.

description format

This option lets you change the title case. You can select from the available options, and all the title attributes will be changed accordingly.

change title casing

This option changes the Alt Attribute casing. The setting will be applied for all Alt attributes.

Change alt attribute casing

This option helps to change the capitalization settings for the image descriptions. This will be applied to all the image descriptions.

change description casing

This option helps to change the capitalization settings for the image captions. This will be applied to all image captions.

change caption casing

This option helps to add Alt attributes for the avatars used in the commenter profile pictures.

Add Alt Attributes for Avatar

This option lets you replace the character or words in the alt tags, title tags, or in the captions.


This covers all the settings in the Images section, let’s move on to the Webmaster Tools section.

Webmaster Tools is the section where you can take the necessary steps to verify your website with various webmaster tools. There are many tools supported, and here is an image that shows all the supported webmaster tools.

webmaster tools

Before getting into the verification process, let us understand how the verification process works.

Almost all webmaster tools have similar verification processes. The specifics might be different, but the overall principle is the same. Here are the steps that usually take place.

  • You tell a search engine (or another service) about a “property” and claim to own it
  • The webmaster tools generate a piece of code that you need to place on your website
  • You place the code on your website, proving that you have access to the site and your ownership
  • Your property is verified and stays verified till the code is present

The reason why we specify the process is because we won’t be discussing the specifics of getting your website verified with all the webmaster tools. Rather, we will demonstrate the process on one of the webmaster tools, and you can learn the process there. Actually, you don’t even have to verify your website with all the webmaster tools, only for the ones that you want to.

Here are all the currently supported Webmaster Tools.

  • Google Search Console
  • Bing Webmaster Tools
  • Baidu Webmaster Tools
  • Alexa Verification ID
  • Yandex Verification ID
  • Pinterest Verification ID
  • Norton Safe Web Verification ID

Let us demonstrate how to verify your website for Google Search Console (formerly known as Google Webmaster Tools).

Start by going to the Google Search Console website, and click the “Start Now” button.

Click start now

You’ll need to log in with a Google account. Once you’re in, you should see a screen similar to this. Note that your Search Console will look different if you don’t have any websites connected.

google search console overview

To add a new property, click the Property Selection drop-down, and select the new property option. Again, if you don’t have any properties added, your view will be a little different.

add property process

Google Search Console offers 2 types of properties. A domain property and a URL property. For simplicity, we will demonstrate the process using the URL property. Enter your website’s URL in the URL prefix field, and click “Continue”.

enter website url

You should see a screen similar to the one below. Here Google is showing you all the ways you can verify your website ownership and also recommending their preferred method. Click the highlighted drop-down indicator to see all the available methods.

see all options for website verification

Here are all the methods that you should see. Since Rank Math already does the heavy lifting for you, you don’t have to choose a complicated verification method. Instead, we will use the HTML Tag method. Click the dropdown next to the HTML Tag option to see its details.

choose preferred method for website verification

The settings will expand, and you will see the verification meta tag. Copy it, and click “done”.

In the Webmaster Tool settings, paste the meta code in the Google Search Console field.

paste meta code in rank math

For the code to be applied, you’ll need to update your settings by saving your changes. Head over to the bottom of the page, and click “Save Changes”.

save your changes

The page will refresh, and you should see a confirmation message on top. Your website will now be verified in Google Search Console.

As we mentioned, the process for verifying with other tools is quite similar, and here are some resources that should help you in verifying your website with other webmaster tools. Remember, you don’t have to follow all the steps from these resources. Once you’ve generated a meta-tag, all you have to do is paste it in the appropriate field.

Use our tutorials for reference.

  • Verify Your Website With Bing Webmaster Tools
  • Verify Your Website With Baidu Webmaster Tools
  • Verify Your Website for Alexa
  • Verify Website for Yandex Webmaster Tools
  • Claim Your Website for Pinterest
  • Submit a Website to Norton Safe Web

That covers the Webmaster Tools section completely. Let us move on to the next section.

Once you open the Edit robots.txt section, you’ll see that it has only one setting.

edit robots txt file

In the text area, you can configure your virtual robots.txt file.

If you don’t know, robots.txt is a text file present at the root of your website, which helps search engines understand which parts of your website you want them to crawl and index. For example, you wouldn’t want Google to index your website’s admin area, right? You can set this up in the robots.txt file.

We mentioned that you could edit your virtual robots.txt file here. We say virtually because here, you are not editing your actual robots.txt file, but a virtual one.

Rank Math already configures some default settings that should be useful. But, any changes you make here will not have an effect on your website if the actual robots.txt file already exists. If it does exist, you would have to edit the file using FTP or any other method, or delete the file completely, and make all the changes through Rank Math.

You can go through our tutorial on how to edit robots.txt with Rank Math plugin.

The Others section is home for miscellaneous settings that could not be placed in any of the categories. Here are all the settings in the Other section.

all other settings in rank math

Let us talk about each of the settings.

If you have a ton of posts on your website and you just started using Rank Math, then it can be difficult to open each post to check how well they are optimized. This option can come in handy in those situations. When you enable this setting, Rank Math will start displaying the SEO Score of each of the posts on the front end, which will make it easy for you to identify the posts that need the most work.

This option is useful, but it isn’t mandatory for everyone. Only enable this if you have the need.

show seo score

If you enable this setting, a bunch of new settings opens up below it.

6.2 SEO Score Post Types

This setting lets you select the types of posts that the SEO score will be displayed. Rank Math will detect and display all types of posts available on your website, including custom post types, and you can select one or more of them.

seo score post types

The SEO score can be displayed in 2 visual formats—Circular or Square—and this setting lets you select your preferred method.

seo score template

This option lets you pick the position of the SEO score. You can place it above the content, below the content, or both. You can also choose a custom location by using a shortcode.

seo score position

The shortcode you need to use is:

If you’re editing your template and making the changes there, you’ll need to use this code chunk.

<?php rank_math_the_seo_score(); ?>

We’ve put in years of hard work to bring Rank Math to you, and if you want to help us spread the word, we’ll be delighted. When you enable this option, Rank Math will include a hyperlink to the Rank Math from your website to our website. The link will be no-followed, and no SEO value will be passed from your website to Rank Math.

support rank math with a link

This option lets you add additional content at the beginning of your RSS feed. You can enter any content in the text field and also use the variables listed below to customize the text here.

RSS before content

This option lets you add content after your RSS feed. You can use the same variables as in the before content option.

RSS after content

If you do not want your media elements like Youtube embeds to appear on your RSS feed, you can enable this option. Rank Math will remove all media data from your website’s RSS feed.

Remove Media Data from RSS feed

This section isn’t configurable, and it just lists all the variables that you can use in the RSS Before and RSS After content options.

available variables

Here is a sample text you can create with variables and use with your RSS settings.

The post %POSTLINK% first appeared on %BLOGLINK% and is written by %AUTHORLINK%.

This section deals with all the options related to WooCommerce. Needless to say, this section will only be relevant to you if you actually use WooCommerce and sell products online. In fact, if you don’t have WooCommerce installed, then this section won’t even be visible to you in the settings.

With that out of the way, here are all the settings in the WooCommerce section.

all woocommerce options

Let us discuss each of the sections one by one.

WordPress URLs have a “shop” base added to them when WooCommerce is enabled. So, every product URL follows this format.


Notice the ‘/shop/’ part in the URL? That’s what we’re talking about.

Enabling the Remove Base option lets you remove the /shop/ from the URL, so the resulting URL becomes:


This is personal preference, and you can enable or disable it.

remove base

If you have a large base of products and use multiple categories to manage them, then your WooCommerce URLs will also contain the product category. An example URL would be:


This option lets you remove the “product-category” section from the URL, so the resulting URL becomes.


This option is also a preference thing, and you should make a decision to enable it or disable it accordingly.

remove category base

Categories in WordPress are hierarchical, which means a category can have a parent category. If you have products that have a parent category, then WooCommerce’s default behavior is to list the product with the parent category in the URL. An example URL would be:


Using this option, you can remove the parent category slug from the URL, resulting in a cleaner and shorter URL. Like the other settings, how you set it up is a personal preference.

remove parent slugs

When you’re using WooCommerce, it includes plenty of meta information in the source code. While it can be useful for diagnostic purposes, it also presents a security risk. Here is how the Meta Generator tag appears in the source code.

meta name generator in website code

When you enable this option, Rank Math disables the output of this meta-information in your website’s source. Since this essentially is a security feature, we recommend that you enable this option.

remove generator tag

This option removes the Schema data from the WooCommerce shop archive pages. Enabling/disabling this option depends upon how you’ve configured your WooCommerce shop and is completely your preference.

Remove Schema Markup on Shop Archives

Rank Math adds a lot of rich snippet data to your website and your product pages. One of the key components of that rich snippet data is the Brand of products you’re selling. In this setting, you can select the taxonomy that you’ve used to configure brand listings on your website so that Rank Math can set it up accordingly. Use the drop-down menu and choose the appropriate taxonomy from the available options.

Choose brand taxonomy

If you had selected Custom in the above option, then a new field will appear below, where you can add a custom brand name. This brand name will be used in the Schema Markup and OpenGraph Markup of your WooCommerce products.

Custom Brand

In the Global Identifier drop-down list, you can select your Unique Product Identifiers from the drop-down list.

global identifier

This option displays the global identifier on the product page. If you enable Show Global Identifier, then it will display the Global Identifier on the product page.

Show Global Identifier

Once you enable the Show Global Identifier option the Global Identifier Label setting will appear below, where you can set the Global Identifier label.

Global Identifier Label

You can refer to our massive guide on how to add GTIN, ISBN & MPN Schema to WooCommerce products using Rank Math.

This option helps to set the product pages to no-index if the WooCommerce Catalog is set to hidden.

Noindex Hidden Products

The .htaccess file is a configuration file that helps users and search engines navigate your website. Often, changes or updates are needed to be made to the .htaccess file, for which you can use this section.

Inside the section, you will see that there is a single text area that can be used to edit the .htaccess file. The important thing to note is the warning above the text area.

edit .htaceess file

The notice warns you that changing the .htaccess file can break your website. Even if you are technically capable, mistakes can happen. To prevent issues, Rank Math automatically backs up your .htaccess before you modify it.

So, if you accidentally make any changes that mess up your site, you can roll the changes back using the backup. If you understand the risks and want to edit the .htaccess file, then click the checkbox below the text. The text area below will become active, and you can then change your .htaccess file.

confirm edit notice

This concludes the .htaccess section. Let us move on to the next section.

A 404 error occurs when a visitor tries to access a URL that does not exist. When the website is working actively, it is normal to update and remove content, and as a result, every website will have a few 404 errors. Having 404 errors is not necessarily bad, but the important thing is to find them and resolve them actively. Rank Math’s 404 monitor helps with exactly that. Here are all the options available in the 404 Monitor.

all options in 404 monitor

Let’s look at all the options one by one.

The 404 Monitor has 2 modes. Simple and Advanced. The Simple monitor records only the URL where the error occurred and the time of the error. The Advanced monitor captures a lot of additional information, such as the referring URL of the 404 error URL.

The Advanced Mode is pretty powerful, but it does come at a cost. It does require additional resources to capture and store the detailed logs.

If you don’t have many 404 errors, then we would recommend that you use the Simple Mode. However, if you’re constantly seeing 404 errors, then it might be useful to enable the Advanced Mode for some time to diagnose the source of the problem.

404 monitor mode

This setting controls the maximum number of rows that the monitor will generate. The default setting of 100 is good enough for most sites, and you can increase or decrease the number depending on your website.

For example, a large eCommerce website with thousands of products may have thousands of broken links at any time (due to new products being introduced and old ones being removed) and might need to remove the limit altogether.

In another example, if you’ve just changed domain names, you might need to increase the log limit temporarily to make sure all your links perform as intended.

set log limit

If you’re making some changes to your website, then the 404 monitors can fill up the log with unimportant URLs while the real errors get buried. To avoid this from happening, you can set exclusions where the 404 monitors will not check for errors.

The exclusion tool is versatile and offers plenty of options to set up an exclusion path. You can enter exact URLs, categories, keywords, or even use RegEx to define an exclusion path. The image below shares all the options that are available to you. You can also stack multiple exceptions by creating more exclusion rules.

404 exclusion options

This option controls whether the 404 monitor ignores the query parameters when logging the 404 errors. Whether you should enable or disable this setting will depend on your website. We recommend that you keep this disabled at first, then enable it if you see a lot of errors in the log file that have the same URL but different query parameters.

ignore query parameters

Rank Math has a built-in redirection manager that helps you get rid of 404 and other errors. The redirection section has a few settings that control how the redirections take place. Here is a preview of all the settings in this section.

all options in redirections

Let us understand what each of the settings does.

Redirects can be tricky business, especially when you’re using Regex and other complex techniques to create redirects. The more complex the method, the more chances that something might go wrong. If you see redirects on your website that can’t take place, then Debug Redirections is here to help.

The Debug Redirection feature places an interstitial window between the source URL and the destination URL. The window contains basic diagnostic information along with the rule that caused the redirection. This helps in finding out the rules that are triggering certain redirects.

Redirection debugger

And, the interstitial window is visible only to administrators, and your website visitors won’t know a thing about it.

We would recommend that you keep this feature disabled, and only enable it when you have to perform some diagnostics on redirects.

debug redirections

What happens when the destination URL in a redirect isn’t found? With the Fallback Behaviour setting, you can define it just the way you like. You can set it to a 404, redirect to the homepage, or redirect to a custom URL.

If you select the custom URL option, then another field opens up where you can enter the fallback URL.

custom redirection options

You can set this up any way you like; there is no single recommendation.

This field only appears when the Custom URL option is selected. Here you enter the custom fallback URL that your visitors will be taken to if the actual redirect URL is not found.

Redirections can be of many types, and each type serves a specific purpose. The Redirection Type setting helps configure the default redirection type that Rank Math will use when creating a new redirection. You can also override the redirection type when you’re actually creating a redirect. Here is a detailed article that explains the different redirect types and their uses.

type of redirection options

10.5 Auto Post Redirect

Rank Math extends the functionality of WordPress by automatically creating a redirect from the old URL to the new URL whenever you change the URL (slug) of a post. Auto Post Redirect option is only needed if the default feature is not working for some reason. It will create a new redirect for each slug change. We recommend that you enable this feature.

auto post redirect

That covers all the options in the Redirections section. Let us move on to the next section, the Analytics section.

The Analytics section comprises connecting your account with Google Analytics, AdSense, and Google Search Console. To view this setting, you need to enable the Analytics module from Rank Math > Dashboard > Modules.

Enable Analytics module

At first, you need to connect your Rank Math account, and the process is simple. Just click on Connect Your Rank Math Account, choose your correct account on the next screen, and simply follow the on-screen instructions.

Analytics settings

Once you have connected your account, this is how the Analytics settings will look like:

Analytics settings

Let us now look at each setting in detail.

This option helps to connect your Google Search Console directly in Rank Math. In case if you haven’t already created and verified your website property in Google Search Console, then Rank Math does all the heavy lifting work for you. Your website property should now be readily available to connect.

Select your website and country from the drop-down list and monitor your search console data easily in Rank Math. The option to choose Country is available only for Rank Math PRO users.

Search Console

Analytics helps you connect your website with Google Analytics. This is how the Analytics setting will look like:

Analytics settings

In order to connect the Analytics of your website, select your Account, Property, View, and Country from the drop-down list. The option to choose Country is available only for PRO users. In case if you’re using GA4, then you may not see your property listed, so please follow this tutorial to fix the GA4 issue.

Rank Math makes it easier to install the Google Analytics code to your website with a single click. However, we recommend you to enable this option only if you are not using any other plugin or theme to add the same code to your website.

Once you’ve selected the correct account and property for the website, you can enable the Install Analytics Code option as shown, and you’ll notice some other options on the screen.

Install Analytics code

That’s it. Your Google Analytics tracking code will now be added to all pages without the need for yet another additional plugin or inserting the code manually. Now we’ll discuss the other Analytics options that appeared on the screen.

You can enable this option if you want all your visitors’ IP addresses to be anonymized in your Analytics data. Once you have enabled this feature, Google Analytics sets the last octet of IPv4 user IP addresses and the last 80 bits of IPv6 addresses to zero. Thus the full IP address of the visitor will never be saved and remains anonymous.

Anonymize IP addresses

When you enable this option, Rank Math will create the client ID for Google Analytics, and instead of storing the client ID, we recreate them on every page the user visits — also by allowing you to anonymize IP addresses, we ensure no identifiable information of the visitor is sent to Google Analytics.

Enable Cookieless Tracking

Since many countries have established laws and regulations (like GDPR) to collect user consent before you start tracking the website activities of your users with cookies, this option from Rank Math ensures that you don’t need such consent, as we provide a cookieless tracking option.

When you enable the Self-Hosted Analytics JS file, Rank Math will host the Google Analytics tracking file locally (automatically updating the script every 12 hours), and it can help accelerate the speed of your website since an external request is no longer needed.

Self-hosted analytics JS file

You can enable the toggle to exclude logged-in users, which will prevent internal traffic from showing up in your analytics.

Exclude Logged-in users

You can see all your AdSense data once you connect your account with this option.

The Analytics Database lets you set the number of days that the Analytics data of your website will be stored for. Rank Math will automatically fetch data from Google Analytics at a defined interval, but you can also fetch the data manually.

In the Analytics Database settings, you can configure the number of days for which you want the data to be visible inside WordPress. The default of 90 days is sufficient in most cases, but you can also change it.

Analytics database

When you connect your website, Rank Math has obviously fetched no data from the Search Console. So, we would recommend that you manually fetch the data for the first time.

Update Analytics database manually

Rank Math will fetch the data, and once the fetch is complete, the meta-data should appear updated.

You can enable this option to monitor the SEO performance of all your websites installed with Rank Math to appear on one centralized dashboard, making it easier for you to manage multiple websites. By default, the option to monitor SEO performance is enabled for all Business and Agency users, so that they can monitor the performance of their client websites.

Monitor SEO Performance

By enabling or disabling this option on each website, Business and Agency users can decide which websites they need to monitor the performance. While this feature to enable or disable monitoring SEO performance is available only for Business and Agency users, PRO users will still have the ability to change this setting for all their websites in one go.

To change this setting globally to all your websites, you can navigate to your Rank Math Account area and click on the websites tab in your left sidebar menu.

Connected website in Rank Math account area

And in the Websites page, scroll down a bit to find the option which lets you enable/disable the Display Analytics Stats option.

Display Analytics stats

In this way, Business and Agency users will be able to select and monitor the performance of individual sites while PRO users will be able to check the stats of all their websites in a dashboard like this.

Client Management Dashboard

Rank Math PRO by default comes with the Google Core Updates timeline integrated with the Analytics graphs. Business and Agency users will get the opportunity to enable/disable Google Core Updates in Graphs, so that, if the service they offer to the clients doesn’t involve this feature, then they can easily disable it.

Google Core Updates in the Graphs

This option lets you enable or disable the Email Reporting feature of Rank Math. When enabled, Rank Math users will get an SEO Performance Report delivered straight to your inbox with changes related to website traffic, impressions, total keywords & average position.

Email Reports

Note: To take advantage of this feature, you’d need to connect your website with Google Account services and configure your Search Console settings in this same Analytics section. In addition, PRO, Business and Agency users should connect their site with Google Analytics as well.

By default, the Email Frequency is set to set 30 days. PRO, Business and Agency users can change the frequency of their email reports.

  • Free users – will receive Email Reports every 30 days
  • PRO – can set email frequency to 15 or 30 days
  • BUSINESS – can set email frequency to 7, 15 or 30 days
  • Agency users – can set email frequency to 7, 15 or 30 days
Email Frequency

This option lets you enter the email address where you want the email reports to be sent. You can also add multiple email recipients to this field, but make sure, they are separated with a comma. This option is available only for Business and Agency users to configure.

Report Email Address

Enter the Subject of the Email Reports. We recommend using a Subject line that is recognizable, making it easy for your clients to identify the SEO Reports.

Report Email Subject

By default, the Report Logo is set to the Rank Math logo. Business and Agency users get the option to Whitelabel the SEO Performance reports with their brand’s logo. Click the Add or Upload File button to include your business logo and it would appear in the header part of the report.

Report Logo

The Logo Link option lets you enter the URL where you want your users to be taken when they click the logo in the Email Report’s header.

Logo Link

When you Whitelabel the Email Report with your brand logo, you can customize the email Header Background to resonate with your brand. Add a valid value for the background CSS property, and you can quickly visualize the header background with the preview shown below.

Report Header Background

Enable this option if you want to include a CTA at the end of the Email report that will lead to the Rank Math > Analytics page in the WordPress admin area.

Link to Full Report

Enter any custom text that you would like to display below the title. You can use either text or basic HTML here.

Report Top Text

The Include Sections option lets you select the tables that you want to feature in your Email report.

Include Sections

The option to Include Only Tracked Keywords is available for PRO, Business & Agency users and is disabled by default. When you enable this option, the Winning Keywords and Losing Keywords section in your Email Reports will include only the keywords you tracked with Rank Tracker.

Include Only Tracked Keywords

Similar to the Report Top Text, you can add a custom text at the footer of your report using the Report Footer Text field. Feel free to customize this field with text or basic HTML.

Report Footer Text

Further, you can customize the entire appearance of your email reports by adding CSS code to this field. Please note, the support for CSS code in email clients(like Outlook, etc.) are limited, and hence the appearance may vary.

Additional CSS Code

Once you’ve made all the changes to the General Settings, it’s important that you save your settings. Rank Math does not save your settings automatically to avoid accidental changes, but the downside is that you have to save your settings manually.

If you haven’t saved your changes and you accidentally navigate away from the General Settings, Rank Math will attempt to notify you of your unsaved changes.

confirmation message for saving changes

To save your settings, click the “Save Changes” button that is present in the bottom right of the screen.

save your changes complete

It might take a couple of seconds, but the page will refresh, and your settings will be saved. You will also see a confirmation message on the screen.

settings updated confirmation

If there arises a need that you need to go back to the default settings, then you don’t need to remember the default settings—Rank Math has the capability built-in.

To “Reset” or go back to your default settings, just click the “Reset” button that is present at the bottom of any page.

resetting your options

Since this is a big step, Rank Math will ask for confirmation before it resets your setting. Click “Ok” on the confirmation dialog box that appears on the screen.

reset confirmation

The page will refresh, and in a few seconds, your settings will be reset. There is no confirmation message on the screen, so take the page refresh as your cue.

When you reset your settings, it affects the entire section. To put that into context, if you reset your settings while you were navigating the General Settings, then all your general settings will be reset. Without a backup, all your custom settings will be lost. If you have the slightest of doubts, make sure to take a backup by following the instructions in this article. You’ve been warned.

all settings that will be reset

Finally, we’ve covered all the sections in the General Settings in Rank Math. There were a lot of settings, so we hope that you’ve understood them all. If you haven’t, go back to that section again. If you still have doubts or have issues while using Rank Math, feel free to open a support ticket and the support team will help you out in the best way they can.

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