October 8, 2021

The Best SEO Tools of 2021

The best SEO tools make it simpler and easier to ensure that your website is optimized for performance, as well as manage and monitor your search engine rankings. At its heart, SEO developed as an extension to web accessibility by following HTML4 guidelines, in order to help better identify the purpose and content of a document.

This meant ensuring that web pages had unique page titles that properly reflected their content, as well as keyword headings to highlight the content of individual pages, and that other tags were treated the same accordingly.  This was necessary, not least because web developers were often only focused on coding issues rather than the user experience, let alone following web publishing guidelines.

This slowly changed as it became increasingly known that search engines used these “on-page” signals to provide their “Search Engine Results Pages” (SERPs) – and that there was an advantage to ranking higher on these to tap into free and natural organic traffic.

Here are the best web hosting services that we have curated
Find the best website builder software
We have shortlisted the best onpage SEO tools

The internet has evolved a lot since those early days, and major search engines such as Google now process far more “off-page” information when determining their search results, not least by using semantic processing, collating user data, and applying neural networks for the machine learning of patterns, trends, and personal preferences.

Even still, the core ideals of SEO remain the same as they always have – that of ensuring pages have the correct tags for targeting keywords, not just for natural search results, but also for PPC (Pay Per Click) and other marketing campaigns, where call-to-action (CTA) and conversion rates are essential indicators of success. Google has underlined this recently with its Core Web Vitals, to signal that basic fundamentals remain essential.

Best SEO Tools:

But how does a business know which keywords to target on its sales pages? How does a website filter transactional traffic from general site visitors? And how can that business increase its ability to capture targeted traffic from across the internet? Here we list the best SEO tools to help do exactly that.

1. SEMrush

Advanced SEO tools, all accessible from a masterful dashboard

REASONS TO BUY
+Analyze competitors’ metrics
+Informative robust dashboard
+Comprehensive toolset

REASONS TO AVOID
-Uses some complicated terminology

SEMrush SEO toolkit offers a fully comprehensive set of SEO tools. You can view detailed keyword analysis reports as well as a summary of any domains you manage.

More crucially, the SEO toolkit allows you to compare the performance of your pages to see how you rank against the competition. For instance, you can analyze backlinks from other websites to yours. (this process is sometimes called ‘link building’).

Traffic analytics helps to identify your competitors’ principle sources of web traffics, such as the top referring sites. This enables you to drill down to the fine details of how both your and your competitors’ sites measure up in terms of average session duration and bounce rates. Additionally, “Traffic Sources Comparison” gives you an overview of digital marketing channels for a bunch of rivals at once. For those new to SEO slang ‘bounce rates’ are the percentage of visitors who visit a website then leave without accessing any other pages on the same site.

The domain overview does much more than provide a summation of your competitors’ SEO strategies. You can also detect specific keywords they’ve targeted as well as access the relative performance of your domains on both desktop and mobile devices.

SEMrush has received many positive mentions online but has been critiqued for use of SEO jargon such as ‘SERP‘ which may alienate inexperienced users. A ‘Pro’ subscription costs $119.95 per month which includes access to all SEO tools.

Over time, SEMrush added a few more tools to its offerings: a writer marketplace, a traffic-boosting tool, a toolset for agencies and even a white-glove service for PR agencies.

2. Ahrefs

A full SEO suite with good price points and a great web index

Ahrefs

REASONS TO BUY
+Huge web link index
+Extensive documentation, tutorials, and knowledgeable user support
+Advanced filtering tools for power users

REASONS TO AVOID
-No mobile apps
-API integration could be improved

Since its initial release in 2011, Ahrefs has quickly become one of the most popular SEO tools on the market, and it is used by web developers and content creators around the world to grow their online presence.

Ahrefs boasts the largest backlink index of top SEO tools, with over 295 billion indexed pages and more than 16 trillion backlinks. Throw in an upgraded keywords explorer, tools for monitoring the competition, plus a serious amount of user documentation, and Ahrefs may be the tool you need to rank better and increase traffic.

Ahrefs comes with all the tools you need to explore and grow your online presence. A central dashboard gives you an overview of your projects’ ranking, traffic, and backlinking. From the landing page, you can easily access each of the five core Ahrefs elements, outlined below.

Ahrefs boasts a number of powerful features that help set it apart, including a proprietary web crawler second only to Google in size and speed. While price points are broadly aligned with those of similar products, best-in-class link analysis, powerful research tools, and knowledgeable user support help make Ahrefs one of the best options for understanding and improving your domain’s online presence.

3. Moz Pro

Community-supported search marketing tools

moz

REASONS TO BUY
+Wide range of tools
+Huge amount of data
+Supportive community

Moz Pro is a platform of SEO tools that aim to help you increase traffic, rankings, and visibility across search engine results.

Key tools include the ability to audit your own site using the Moz Pro spider, which should highlight potential issues and recommend actionable insights. There’s also the ability to track your site rankings over hundreds or even thousands of keywords per website.

There’s also a keyword research tool to help determine which keywords and keyword combinations may be the best for targeting, and there’s also a backlink analysis tool that mixes a combination of metrics including anchor text in links as well as estimated domain authority.

Pricing for Moz Pro begins at $99 per month for the Standard plan which covers the basic tools. The Medium plan offers a wider range of features for $179 per month and a free trial is available. Note that plans come with a 20% discount if paid for annually. Additional plans are available for agency and enterprise needs, and there are additional paid-for tools for local listings and STAT data analysis.

Even if you don’t sign up to Moz Pro, a number of free tools are available. There’s also a huge supporting community ready to offer help, advice, and guidance across the breadth of search marketing issues.

4. Majestic SEO Tools

A royal offering for all backlink tinkerers

majestic seo

REASONS TO BUY
+Huge amount of data
+Multiple features
+Excellent analysis

Majestic SEO tools has consistently received praise from SEO veterans since its inception in 2011. This also makes it one of the oldest SEO tools available today.

The tools main focus is on backlinks, which represent links between one website and another. This has a significant influence on SEO performance and as such, Majestic has a huge amount of backlink data.

Users can search both a ‘Fresh Index’ which is crawled and updated throughout the day, in addition to an ‘Historic Index’ which has been praised online for its lightning retrieval speed. One of the most popular features is the ‘Majestic Million’ which displays a ranking of the top 1 million websites.

The ‘Lite’ version of Majestic costs $50 per month and incorporates useful features such as a bulk backlink checker, a record of referring domains, IP’s and subnets as well as Majestic’s integrated ‘Site Explorer’. This feature which is designed to give you an overview of your online store has received some negative comments due to looking a little dated. Majestic also has no Google Analytics integration.

5. SpyFu

Value-priced SEO tools for all business sizes

SpyFu

REASONS TO BUY
+Easy to use
+Comprehensive set of features
+Competitively priced

REASONS TO AVOID
-Comes with advanced tools that beginners may not need
-Data overkill can be difficult to sort through.

SpyFu is a search analytics company that scrapes the internet for data that is used to identify the keywords that companies and websites purchase using Google AdWords. SpyFu also matches search results with search terms so that companies have more insight into the types of searches and strings of words for which they appear on Google’s Search Engine Results Page (SERP).

SpyFu essentially allows you to ‘spy’ on your competitors by helping you pinpoint the keywords your competitors purchase for online advertising and by singling out the words and phrases that generate the most traffic. In this way, you can keep a step ahead of other companies or services working in your industry and attract more traffic to your own sites.

SpyFu has three different plans. The basic plan costs $33 per month and comes with 250 sales leads and domain contacts as well as 5,000 weekly tracked keyword rankings. This plan is best suited to new startups and small companies with a limited online footprint.

Few products come close to providing the depth and functionality you get with SpyFu. It is priced below its main competitors, is easy to use, and can be customized to your needs. It provides all of the PPC, SEO, and keyword research tools anyone from a big company to a small startup would need and is a highly effective and well-designed application.

6. SEO Spider

SEO Spider is an effective web crawler but the free version is slightly limited

SEO Spider

REASONS TO BUY
+Used by industry leaders
+Excellent crawling features

REASONS TO AVOID
-Limited free version

SEO Spider was originally created in 2010 by the euphemistically named “Screaming Frog”. This rowdy reptile’s clients include major players like Disney, Shazam and Dell.

One of the most attractive feature of SEO Spider is its ability to perform a quick search of URL’s, as well as crawl your site to check for broken pages. This saves you the trouble of manually clicking each link to rule out ‘404 errors’.

The tool also allows you to check for pages with missing title tags, duplicated meta tags, tags of the wrong length, as well as check the number of links placed on each page

There is both a free and paid version of SEO Spider. The free version contains most basic features such as crawling redirects but this is limited to 500 URLs. This makes the ‘Lite’ version of SEO Spider suitable only for smaller domains. The paid version is $180 per year and includes more advanced features as well as free tech support.

Read More

Leave a Reply

Your email address will not be published. Required fields are marked *